Cookie Policy

Intensity Analytics, and its subsidiaries and affiliates, understand that your privacy is important to you and are committed to being transparent about the technologies it uses. This Cookie Policy ("Policy") explains how and why cookies, web beacons, pixels, clear gifs, and other similar technologies (collectively "cookies") may be stored on and accessed from your device when you use or visit any website or application (collectively "Sites") that posts a link to this Policy.

We may change this Policy at any time in order to reflect, for example, changes to the technology we use, or for other operational, legal, or regulatory reasons. Any changes in this Policy will become effective when we make the revised Policy available on or through our Sites. Any personal information that we collect through the use of cookies is obtained through transparent notice to you and through your consent. Where applicable, we provide you with the opportunity to opt out. We hope that this Policy helps you understand, and feel more confident about, our use of cookies. Please also see our Privacy Policy to understand the other ways in which we use information we collect about you. If you have any further queries, please contact us at legal@intensityanalytics.com.

What is a cookie?

A cookie is a small text file that can be stored on and accessed from your device when you visit one of our Sites, to the extent you agree. The other tracking technologies work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use our Sites. This allows our Sites to recognize your device from those of other users of the Sites. The information provided below about cookies also applies to these other tracking technologies. You can find more information at www.allaboutcookies.org and www.youronlinechoices.eu.

How We Use Cookies

Like most providers of online services, Intensity Analytics uses cookies, including third-party cookies, for a number of reasons, like protecting your data and account, helping us see which features are most popular, counting visitors to a page, improving our users’ experience, keeping our services secure, providing relevant advertising, and just generally providing you with a better, more intuitive, and satisfying experience. The cookies we use generally fall into one of the following categories:

Category Why we use these cookies
Necessary

We use these cookies to run our Sites, and to identify and prevent security risks.

For example, we may use these cookies to store your session information to prevent others from changing your account information without your credentials.

Preferences

We use these cookies to remember your settings and preferences, and to improve your experience on our Sites.

For example, we may use these cookies to remember your language preferences.

Performance

We use these cookies to collect information about how you use our Sites, monitor site performance, and improve our site performance, our services, and your experience.

For example, we can use these cookies to learn more about which features are the most popular with our users and which ones might need some tweaks.

Marketing

We use these cookies to deliver advertisements, to make them more relevant and meaningful to consumers, and to track the efficiency of our advertising campaigns, both on our Sites and on other sites or mobile application. Our third-party advertising partners may use these cookies to build a profile of your interests and deliver relevant advertising on other sites. The third party service providers that generate these cookies, such as Adobe, Google, LinkedIn, Twitter, and Facebook, have their own privacy policies, and may use their Cookies to target advertising to you on other websites, based on your visit to our Sites.

For example, we can use these cookies to learn which advertisements are the most helpful in directing consumers to appropriate information.

Analytics and Advertising Services

Provided by Others

We may let other companies employ cookies on our Sites. These companies may collect information about how you use our Sites over time and combine it with similar information from other services and companies. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.

Additionally, some companies, including our affiliates, may use information collected on our Sites to prevent fraud or other unauthorized or illegal activity and to measure and optimize the performance of ads and deliver more relevant advertisements on behalf of us or other companies, including on third-party websites and applications.

Provided by Us

We may collect information about your activity on third-party services that use cookies provided by us. We use this information to improve our advertising services, including measuring the performance of advertisements and showing you more relevant ads.

Refusing or Withdrawing from the use of Cookies

Your browser may provide you with the option to refuse some or all browser cookies. You may also be able to remove cookies from your browser. If you do not want cookies to be stored on your device, you can adjust the setting of your Internet browser to reject the setting of all or some cookies and to alert you when a cookie is placed on your device. For further information about how to do so, please refer to your browser settings or see www.allaboutcookies.org. Please note that if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access or use all or parts or functionalities of our Sites.

If you want to remove previously-stored cookies, you can manually delete the cookies at any time. However, this will not prevent the Sites from placing further cookies on your device unless and until you adjust your Internet browser setting as described above.

For more information on the development of user-profiles and the use of targeting/advertising cookies, please see www.youronlinechoices.eu if you are located in Europe or www.aboutads.info/choices if in the United States.

Mobile Device Identifiers

Your mobile operating system may let you opt-out from having certain device identifiers used for interest-based advertising. You should refer to the instructions provided by your mobile device’s manufacturer.

Other Tracking in Communications

Intensity Analytics may collect information about whether you open or click any links in the communications that we send to you through web beacons. A web beacon is a graphic image, which is placed on a website or in an email that alone or in conjunction with cookies compile information about your usage of or interaction with a Intensity Analytics website, email, or other communication. For example, we may add one or more web beacons to the knowledge, research, or event communications that we send to you to determine whether you have opened our email or clicked a link. The analysis gathered helps us improve the effectiveness of content and format of our websites and communications.

Refusing or withdrawing from the use of Web Beacons

You may avoid web beacons by configuring your email application to disable the functionality that enables remote images to load and by refraining from clicking on any links in email messages. For example, Microsoft Outlook users can find more information on the Microsoft support website at: support.microsoft.com.

Contact us

If you have any questions about our use of cookies or other technologies, please email us at legal@intensityanalytics.com, or by mail at:

Intensity Analytics Corporation
Legal Department
PO Box 491
Warrenton, Virginia 20188-0491
540.300.2400
legal@intensityanalytics.com

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